I think its long overdue and serious lacking in aaaall the other Super MMOs (all 2 of them

). Take the Stark, Kent, Banner & Wayne away from the Ironman, Superman, HULK & Batman you'll end up with someone doing nothing but to beat up the bad guys none stop which will only be entertaining for so long before it get shallow, boring and repetitive. An MMO needs to keep ppl in it; it needs to be more than a quick action fix to keep ppl online. This is a major part to do so. Lack of elements like this, IMO, is a major reason why even with the massive DC franchise at hand DCUO is not a major player in the MMO world.